Videos Niraj Dawar’s Big idea

Niraj Dawar’s Big idea

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By Thinkers50

Niraj Dawar, author of the book “Tilt: Shifting Your Strategy from Products to Customers”, discusses the shift in focus from products to customers and brands.

To reduce the cost of the « downstream » services to the customers, we need to embrace BtoB professional services robotics.


Research institutions in France, Germany and Japan top the Reuters Top 25 Global Innovators ranking of government research institutions

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